Why Digital Marketing Is Essential for Your Business
In the past, businesses focused their marketing efforts on tangible assets like commercials, billboards, and direct mail. While these methods still generate sales, they’ve been overtaken by a better way to advertise: digital marketing. Digital tactics—from email blasts and Google shopping ads to social media campaigns—make it easier than ever to reach a global audience and find your ideal customer. Here are just a few benefits of a strong digital marketing plan:
Traditional marketing channels are limited by external factors, like the number of viewers for a commercial or the number of drivers who pass a billboard. By contrast, the reach of digital marketing is almost limitless. Digital communications aren’t restricted by geography, so you can connect with potential customers across the globe.
For businesses with a tight budget, traditional marketing methods are often unviable; a billboard or 30-second commercial is cost-prohibitive if you’re just starting out. Digital marketing can adapt and scale to meet any budget while effectively targeting key customers. Some options—like social media accounts—are completely free to start.
Thanks to the countless analytics tools now available, it’s easy to track the impact of your digital marketing efforts. With in-depth metrics, you can understand the full journey of each customer, pinpoint what’s working, and tailor future marketing accordingly.
Traditional marketing can feel scary because it’s difficult to adapt—once you’ve printed a catalog, for example, you can’t change the design and might never know how it’s performing. Thanks to powerful analytics and low production costs, digital marketing is highly adaptable. You can use real-time data to optimize marketing campaigns, update your website, send a targeted email, or post to social media in minutes.
Digital marketing allows customers to reach you in a few clicks, removing the barriers that might prevent them from purchasing. While traditional marketing might encourage customers to visit your store or website later, digital marketing boosts conversion by letting them make a purchase now.