Landing Page Guidelines
Landing Page
Guidelines
GENERAL
Identify your Target Audience
Write with bullets and short paragraphs
Identify main viewing location on the page
Perform A/B Testing
ALT Tag images
Header
Remove Website Navigation
Hero Banner
Keep it short and simple
Add Relevant Image or Video
Craft Benefit Focused Headline
Insert Form if applicable
Design Compelling CTA
Copy
Paint Point
Solution
Features
Benefits
Proven Results
Respond to Objections
Click Triggers
Forms
Only ask what you need
Link/Text for why certain field is needed
Design Compelling CTA
Redirect to a Thank you Page
CTA
Use vibrant and contrasting colors
Focus on the benefit to your visitor
Use five words or less
Use action verbs
Make button or link large enough
Give it some spacing from content
Possible Body Content
Testimonials
Case Studies
Why Us
Our Process
Effectiveness
Fast Loading
Keep the buyer’s journey in mind
Create a seamless experience
Create a clear path to conversion
Add scarcity to your offer
Thank You
Create Personalized Thank you message
Provide links to other relevant content
Social Media Share Bar Invitation
Blog or Newsletter Subscription form
Automate a follow-up email with the offer
