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5 Key Business Benefits of Social Media Marketing

Whether you’re a brand-new business or a globally-recognized company, a strong social media presence is key to successful marketing. Social media offers unique opportunities to connect with your customers, build a powerful brand image, and bypass traditional marketing techniques. Here are five ways that social media marketing can help your business grow:

1. Increase Brand Awareness:

Each social media channel connects your business with a unique audience. A robust social media presence lets you share content with potential customers, expanding your base beyond those who visit your website directly or subscribe to your email list. Social media can be an especially powerful way to find new customers if you partner with relevant influencers, widening the reach of your brand.


2. Boost Traffic and Conversion:

Social media marketing creates new pathways to your website, increasing traffic beyond what you can achieve via organic and paid search channels. In contrast to direct marketing techniques, engagement on social media humanizes your brand, building credibility that leads to higher conversion rates. If customers have interacted with you on social media, they’re more likely to convert once they reach your site.


3. Connect to Customers:

Social media provides a platform to communicate directly with customers, receive real-time feedback, and answer questions. These personalized interactions build trust in your brand, leading to greater customer loyalty.


4. Tell Authentic Stories:

A well-developed social media presence creates a “face” for your brand. You can share customer stories, provide a behind-the-scenes glimpse of your company, and showcase employee profiles to develop a closer connection with your audience.


5. Reduce Costs:

Advertising on Facebook or Instagram offers a low-cost alternative to traditional marketing techniques, particularly print marketing. A single, viral social media post can cost your company literally pennies while driving thousands of dollars in new business.